Discovery & catalogue audit
We map your product catalogue, variant structure, pricing model, fulfilment workflow, and integration requirements. You get a written scope document before any code is written.
ADVANCED ECOMMERCEADVANCED ECOMMERCEeCommerce Platforms
eCommerce Platforms
Engineered for
Indian Retail
We build advanced eCommerce platforms for D2C brands, multi-vendor marketplaces, and enterprise retailers in Noida and Delhi NCR — custom-built for Indian payment rails, logistics, and scale.
Web Development Service #3 / 58
eCommerce platformsbuilt to scale.
Off-the-shelf eCommerce platforms cap your customisation and charge transaction fees that compound at scale. We build advanced, custom eCommerce systems that handle catalogue complexity, Indian payment rails, and logistics integration — without per-transaction costs eating your margin.
ADVANCED ECOMMERCE
eCommerce platforms built for Indian retailWe build eCommerce systems for clients based in Noida, Delhi & NCR, India
Marketing Wise has delivered 55+ eCommerce platforms since 2014 — from D2C fashion brands scaling from 500 to 8,000 daily orders, to multi-category enterprise retailers managing 50,000+ SKUs, to B2B wholesale portals serving 1,000+ trade buyers across Delhi NCR. Every platform we build handles the complexity that off-the-shelf solutions cannot: variant matrices with 100+ combinations, client-specific pricing tiers, split shipments across multiple warehouses, and custom checkout flows for COD, BNPL, and UPI collect — without app plugins patching over a platform that was never designed for these requirements.
We integrate with Shiprocket, Delhivery, XpressBees, and Blue Dart for logistics, connect Razorpay, PayU, and Cashfree for payments, and build warehouse management hooks for real-time inventory sync across locations. Every platform ships with GST-compliant checkout and auto-generated invoices, an SEO-optimised URL structure, sub-2-second page loads under Indian network conditions, and an admin panel your operations team can run without calling the development team. We hand over full source code with no proprietary lock-in — you own the platform and can extend it independently.
- Custom product catalogue with variant matrices
- Indian payment gateways (Razorpay, PayU, Cashfree, UPI)
- Logistics API integration (Shiprocket, Delhivery, Bluedart)
- Multi-warehouse inventory management
- GST-compliant checkout and auto-invoicing
- Returns, exchange, and refund management portal
Why build a custom eCommerce platform instead of using Shopify?
Shopify works well up to a point. Once you need custom pricing logic, complex variants, B2B wholesale tiers, or non-standard checkout flows, Shopify requires expensive app stacks that create conflicts, slow your store, and still fall short. Custom platforms give you full control, no per-transaction fees, and a codebase you own.
Can you integrate with Shiprocket and other Indian logistics providers?
Yes. We have integrated with Shiprocket, Delhivery, XpressBees, Blue Dart, and Ecom Express. We build order-to-shipment automation, label generation, real-time tracking updates in the customer portal, and return pickup scheduling directly into your admin.
What payment gateways do you support?
Razorpay, PayU, Cashfree, CCAvenue, and Paytm Payment Gateway. We also support UPI collect flows, BNPL integrations (LazyPay, Simpl, ZestMoney), and COD management workflows with cash reconciliation.
How do you handle high traffic during sale events?
We architect eCommerce backends with horizontal scaling, database read replicas, Redis caching for catalogue and session data, and queue-based order processing. Checkout remains performant under 10x normal traffic without infrastructure changes.
Can the platform support both B2B and B2C from the same system?
Yes. We build dual-mode platforms with a B2C public storefront and a B2B portal behind login — separate pricing, MOQ enforcement, credit limit management, bulk order upload, and GST invoice generation for trade buyers. Both modes share the same catalogue and inventory.
Can you migrate us from Shopify or WooCommerce without losing SEO rankings?
Yes. We manage URL structure preservation, 301 redirect mapping, sitemap migration, structured data transfer, and Google Search Console verification. We monitor organic traffic for 60 days post-migration. Most migrations see no measurable drop in organic traffic.
Do you build multi-vendor marketplaces?
Yes. We build multi-vendor marketplaces with vendor onboarding, product approval workflows, commission calculation, split-payment settlement, individual vendor dashboards, and a unified buyer checkout. We have delivered marketplaces with 200+ active sellers on the platform.
How do you handle catalogue management for large SKU counts?
We build bulk import tools, PIM-style attribute management, variant matrix builders, and category-level SEO fields for catalogues with 10,000–100,000+ SKUs. Catalogue updates that take hours on Shopify happen in minutes in our admin.
Can the platform integrate with our ERP or accounting software?
Yes. We build connectors for Tally, Busy, SAP B1, and Zoho Books that sync orders, payments, and invoices automatically. Your accounts team works in their familiar software while the eCommerce platform feeds data without manual export.
Do you provide post-launch support and maintenance?
Yes. We offer maintenance retainers covering bug fixes, performance monitoring, dependency updates, and minor enhancements. All projects include a 30-day warranty where critical bugs are resolved at no additional cost.
180+
Full-stack apps delivered
12+
Years building
60+
API & platform integrations
98+
Avg PageSpeed score