Account audit
We audit your current Google Ads account — campaign structure, quality scores, wasted spend, keyword match types, and conversion tracking — before touching a single setting.
GOOGLE ADSGOOGLE ADSGoogle Ads That
Google Ads That
Cut Cost Per Lead
Conversions
We manage Google Ads accounts for businesses in Noida and Delhi NCR — restructuring campaigns from the ground up to reduce wasted spend, lower cost per lead, and deliver the ROAS your budget deserves.
Digital Marketing Service #5 / 10
Google Ads managedto convert.
Most Google Ads accounts in Noida waste 40 to 60 percent of their budget on broad match keywords, missing negatives, and campaigns with no conversion tracking. We audit, restructure, and manage your account with daily oversight — so every rupee goes toward leads and sales, not wasted clicks.
GOOGLE ADS
Google Ads management built for Noida businessesWe run Google Ads for clients based in Noida, Delhi & NCR, India
Marketing Wise has managed Google Ads accounts for 120+ businesses across Noida and Delhi NCR — from clinics and law firms spending ₹50k per month on lead generation campaigns, to D2C brands running Shopping and Performance Max at ₹5 lakh per month, to B2B SaaS companies running TOFU Demand Gen alongside bottom-funnel search. The most common problem we find in accounts we inherit: campaign structures built for Google's convenience, not the client's conversion funnel. Broad match keywords pulling in irrelevant traffic, ad groups with 20+ keywords competing against each other for the same auction, no negative keyword lists, and conversion tracking measuring page views instead of actual enquiries or purchases. The waste compounds silently every month.
We begin every new account engagement with a full audit — quality score analysis, search term report review, wasted spend identification, conversion tracking verification, and a landing page assessment. From that we build a restructured campaign architecture: tightly themed ad groups, exact and phrase match keyword foundations, structured negative keyword lists, ad copy tested across 3 variants per ad group, and conversion tracking verified against actual business outcomes. Daily bid management keeps CPCs efficient as auction dynamics shift. Every week you receive a performance update — impressions, clicks, conversions, CPA, and ROAS — in plain English, not a data dump.
- Full account audit and restructure
- Search, Shopping, Performance Max, and Demand Gen
- Negative keyword management and search term pruning
- A/B ad copy and landing page testing
- Conversion tracking setup and verification
- Weekly performance reporting with clear recommendations
How do you reduce cost per lead on Google Ads for Noida businesses?
Cost per lead falls when irrelevant traffic is cut and conversion rate improves. We start by auditing your search term report to identify wasted spend, building negative keyword lists to block irrelevant queries, restructuring ad groups to improve quality scores (which lowers CPCs), and testing landing page variants to improve conversion rate. Most accounts see CPL drop 30 to 50 percent within the first 90 days of restructuring.
What is wrong with most Google Ads accounts you take over?
The most common issues: broad match keywords pulling irrelevant search terms, ad groups with 15+ keywords all competing in the same auction and dragging down quality scores, no negative keyword list, conversion tracking measuring page views instead of actual leads or sales, and campaign budgets split across too many campaigns with none having enough data to optimise. These problems compound silently — the account looks like it is running while quietly burning budget.
Do you manage Performance Max campaigns?
Yes. We run Performance Max alongside traditional search campaigns for clients where the product or service catalogue supports it. PMax requires strong asset inputs — headlines, descriptions, images, videos — and well-structured audience signals to perform. We manage PMax with daily monitoring of search term insights, asset performance, and placement exclusions to prevent brand traffic cannibalisation.
Can you set up Google Shopping campaigns for our e-commerce store?
Yes. We set up and manage Google Shopping and Performance Max shopping campaigns for e-commerce clients across Noida and Delhi NCR. This includes product feed optimisation in Google Merchant Center, structured campaign segmentation by margin or category, custom labels for bid prioritisation, and regular search term and product exclusion management.
How do you handle conversion tracking for service businesses?
For service businesses, we set up conversion tracking for phone calls (Google call extensions and website call tracking), form submissions, WhatsApp button clicks, and chat initiations. We verify that every conversion action is firing correctly before recommending any bid strategy changes, because smart bidding algorithms are only as good as the conversion data they optimise against.
What budget do you recommend for Google Ads in Noida?
For local service businesses in Noida, a minimum effective budget is ₹30,000 to ₹50,000 per month for the ad spend itself. Below this, the campaign does not generate enough conversion data for smart bidding to work effectively. Our management fee is separate from the ad spend budget, which remains fully under your control and is billed directly by Google to your card.
How do you approach remarketing on Google Ads?
We set up remarketing audiences for website visitors, cart abandoners (for e-commerce), and CRM email lists uploaded as customer match audiences. Remarketing campaigns run at lower CPCs with higher conversion rates because the audience has already expressed intent. For service businesses, remarketing to people who visited high-intent pages but did not submit a form typically delivers the lowest CPL in the account.
Do you write the ad copy or do we need to provide it?
We write all ad copy as part of the management engagement. We research competitor messaging, identify the strongest conversion angles for your service and audience, and produce 3 headline and description variants per ad group for A/B testing. Copy is shared with you for review before going live. We refresh copy every 60 to 90 days based on performance data.
How do you report Google Ads performance?
We send a weekly performance email with: spend, impressions, clicks, conversions, CPA, and ROAS for the week versus prior week. Monthly we produce a full report covering keyword performance, search term analysis, ad copy winners, and the optimisation actions taken. Every number in the report is tied to a business outcome — not a vanity metric.
Can you run Google Ads alongside our existing SEO programme?
Yes — and this combination is powerful. Google Ads gives you immediate visibility on high-intent keywords while SEO builds organic authority over 3 to 6 months. We coordinate keyword strategy across both channels so paid and organic are not bidding against each other on the same queries, and use paid search data to identify which keywords convert before investing SEO resources in them.
320+
Campaigns managed
₹85Cr+
Ad spend managed
4.2x
Avg ROAS delivered
12+
Years in digital marketing