Account audit
We audit your Meta Ads account — campaign structure, audience overlap, creative fatigue, pixel events, and attribution settings — before touching a single campaign.
META ADSMETA ADSMeta Ads That
Meta Ads That
Deliver ROAS
Impressions
We manage Meta Ads — Facebook and Instagram — for businesses in Noida and Delhi NCR, building full-funnel campaign architectures that convert cold audiences into paying customers and retarget warm audiences into repeat buyers.
Digital Marketing Service #6 / 10
Meta Ads managedfor real returns.
Meta Ads fail when campaigns run with a single audience, recycled creative, and no pixel data. We build full-funnel Meta architectures — cold prospecting, warm engagement retargeting, and hot conversion campaigns — with fresh creative tested weekly and pixel events mapped to real business outcomes, not page views.
META ADS
Meta Ads management built for Noida businessesWe run Meta Ads for clients based in Noida, Delhi & NCR, India
Marketing Wise has managed Meta Ads campaigns for 90+ businesses across Noida and Delhi NCR — from D2C fashion and lifestyle brands scaling from ₹50k to ₹5 lakh per month, to real estate developers running lead generation at scale, to local service businesses generating enquiries for ₹200 to ₹600 per lead. Meta Ads work when the funnel is built correctly. Cold prospecting campaigns introduce your brand to new audiences using interest, demographic, and lookalike targeting. Mid-funnel engagement campaigns retarget people who watched your video, visited your profile, or interacted with an earlier ad. Bottom-funnel conversion campaigns retarget website visitors and cart abandoners with specific offers and urgency. Most accounts we inherit run a single campaign targeting everyone — which is why ROAS is low and the account looks like it does not work.
We begin every new Meta engagement with a pixel audit — verifying that purchase, add-to-cart, initiate-checkout, lead, and view-content events are firing correctly and deduplicated. A broken pixel means the algorithm is optimising against bad data. From there we build the campaign architecture: a cold prospecting layer with 3 to 5 audience segments, a retargeting layer segmented by engagement depth, and a conversion layer with catalogue or lead generation ads. Creative is the most important variable on Meta and we treat it as such — briefing 3 to 5 new creative concepts per month, testing static images, carousels, and Reels formats, and killing underperformers within 48 hours before budget drains.
- Full-funnel Meta campaign architecture
- Pixel audit and conversion event verification
- Lookalike and interest audience build
- Dynamic catalogue and retargeting ads
- Weekly creative testing (static, carousel, Reels)
- Weekly ROAS and CPA reporting
Why is my current Meta Ads ROAS so low?
Low ROAS on Meta almost always comes from one or more of: a broken or misfiring pixel giving the algorithm bad optimisation signals, a single campaign targeting broad cold audiences without a retargeting layer, creative fatigue from running the same ads for more than 3 to 4 weeks, or optimising for a wrong objective (traffic instead of purchase, or reach instead of leads). We audit for all four on day one.
How do you structure a Meta Ads funnel for a Noida business?
We build three layers. Top of funnel: cold prospecting campaigns targeting interest-based, demographic, and lookalike audiences — introducing your brand to people who have never heard of you. Middle of funnel: engagement retargeting campaigns targeting people who watched your video, visited your Instagram, or clicked an earlier ad — warming them up with social proof and detailed benefits. Bottom of funnel: conversion campaigns targeting website visitors, cart abandoners, and CRM contact lists — with specific offers and urgency to close the sale.
How important is creative on Meta Ads?
Creative is the primary variable on Meta. The algorithm optimises delivery, but creative determines whether someone stops scrolling and takes action. We brief 3 to 5 new creative concepts per month, test across static image, carousel, and Reels formats, and kill underperformers within 48 hours before budget is wasted. Most accounts we inherit have been running the same 2 to 3 creatives for months — which is the leading cause of performance decline on Meta.
Do you produce the ad creatives or do we need our own designer?
We provide detailed creative briefs with reference examples, copy for all headlines and descriptions, and clear visual direction — suitable for your designer or ours. For clients without an in-house design team, we can connect you with vetted production partners or brief and manage production ourselves. Video scripts and Reels content directions are included in the brief.
What is a lookalike audience and how do you use it?
A lookalike audience is a Meta-generated audience of people who share characteristics with your best customers — defined by a seed audience of your purchasers, leads, or high-value website visitors. We build lookalikes at 1 percent, 2 percent, and 5 percent similarity levels, test them against interest-based audiences in the cold prospecting layer, and scale budget into the best performers. Lookalikes require at minimum 100 people in the seed audience for reasonable performance; 1,000+ for strong results.
How do you handle creative fatigue on Meta Ads?
Creative fatigue — when frequency rises and CTR drops because the same audience has seen the same ad too many times — is the most common cause of Meta Ads performance decline. We monitor frequency by ad set and flag any ad set above 2.5 frequency in a 7-day window. New creatives are briefed and launched before fatigue affects performance, not after. We rotate 3 to 5 new concepts per month as standard.
Can you run Meta lead generation forms for our service business?
Yes. Meta Instant Forms are highly effective for service businesses in Noida — real estate, education, healthcare, home services — where the goal is a phone number or email rather than a website conversion. We build and optimise lead forms with the right qualifying questions to filter enquiry quality, and connect form submissions to your CRM or WhatsApp in real time via integration.
Do you run Instagram-specific campaigns or just Facebook?
We run placements across both Facebook and Instagram and test placement performance at the ad set level. For D2C and lifestyle brands, Instagram (Feed, Stories, Reels) typically outperforms Facebook. For B2B and local services, Facebook Feed often delivers lower CPLs. We let the data dictate placement strategy rather than assuming one platform works for all categories.
How do you measure Meta Ads success?
Primary metrics: ROAS (for e-commerce), cost per lead (for service businesses), and cost per purchase. Secondary: frequency, CTR, landing page conversion rate, and creative-level performance. We send a weekly performance report covering spend, results, CPA or ROAS, top-performing creatives, and the next optimisation actions. Monthly reports include audience performance breakdown and creative test results.
Can you run Meta Ads alongside Google Ads?
Yes — and this combination is one of the most effective paid marketing setups for businesses in Noida and Delhi NCR. Google Ads captures high-intent bottom-funnel demand. Meta Ads builds awareness and retargets audiences who did not convert on Google. The two channels complement rather than compete when the funnel is coordinated. We manage both channels with a unified strategy for clients running them together.
320+
Campaigns managed
₹85Cr+
Ad spend managed
4.2x
Avg ROAS delivered
12+
Years in digital marketing